Case Study: E-Commerce Brand Scales International Sales With TransFi-Powered Checkout

9 Min

August 23, 2025

Global e-commerce brands face one common challenge: payments don’t scale easily across borders. High transaction fees, limited local payment support, and settlement delays often block international customers from completing purchases.

One fast-growing e-commerce brand turned this challenge into an opportunity. By integrating TransFi’s stablecoin-powered checkout, the brand enabled frictionless global payments, reduced settlement times, and unlocked new international sales channels.

This case study explores how TransFi Checkout helped an e-commerce brand expand globally while cutting costs and improving customer experience.

The Challenge: Payment Barriers in Global E-Commerce

The brand’s international expansion was slowed by:

  • High Card Processing Fees – Cross-border card payments eroded margins.
  • Slow Settlements – Bank transfers and intermediaries delayed payouts by days.
  • Payment Failures – Many customers in emerging markets lacked reliable access to global payment rails.
  • Customer Abandonment – Checkout friction led to high drop-off rates during payment.

To scale internationally, the brand needed a checkout solution built for global e-commerce.

Why the Brand Chose TransFi

The e-commerce team selected TransFi Checkout as its global payments partner. Key reasons included:

  • Stablecoin Checkout Solution – Customers could pay with USDC, ensuring stable value and global reach.
  • Instant Settlement for Online Stores – Payouts cleared in real-time, improving cash flow.
  • Cross-Border Payments E-Commerce – Enabled seamless purchases across multiple regions.
  • Crypto Payment Gateway Integration – Easy plug-and-play APIs with minimal development effort.
  • Reduced Payment Friction – Customers enjoyed a faster, smoother checkout experience.

By adopting TransFi-powered checkout, the brand gained access to borderless payments without rebuilding its infrastructure.

How the Integration Works

The flow was designed to fit into existing checkout systems:

  1. Customer Checkout – Shoppers select items and proceed to payment.
  2. TransFi Checkout Option – Customers can pay with stablecoins or local payment methods, converted seamlessly to USDC.
  3. Instant Settlement – The brand receives funds in real-time with no cross-border banking delays.
  4. E-Commerce Dashboard – Transactions and settlements are tracked within the store’s existing payment system.

This crypto-powered checkout removed the complexity of international payments while improving speed and reliability.

The Results

Within three months of integration, the e-commerce brand achieved:

  • 30% Growth in International Sales – More customers could pay globally with reduced friction.
  • 2-Day Faster Settlements – Stablecoin payments cleared instantly vs. multi-day banking.
  • Lower Processing Costs – Reduced fees compared to traditional card networks.
  • Improved Checkout Conversion – Higher success rates for cross-border transactions.
  • Global Market Access – Opened new customer bases in regions underserved by card networks.

The brand’s CEO shared:

TransFi Checkout transformed our international strategy. We now sell to customers worldwide without worrying about payment delays or failed transactions.”

Why This Matters for E-Commerce Brands

This case highlights how TransFi Checkout solves critical pain points for online sellers:

  • Expand Internationally – Reach global customers with borderless payment options.
  • Boost Cash Flow – Instant settlements with stablecoins.
  • Cut Payment Costs – Reduce reliance on expensive card networks.
  • Deliver a Seamless Experience – Faster checkout means higher conversions.
  • Future-Proof Payments – Build a checkout system designed for global scale.
Also read: Uganda’s Payment Rails & How They Work – Mobile Money, EFT Systems & Instant Transfers

Conclusion

For e-commerce brands, payments should enable growth — not block it. By integrating TransFi Checkout, this brand scaled its international sales, reduced costs, and accelerated settlements across borders.

The future of global e-commerce payments is fast, borderless, and powered by stablecoins.

FAQs

1. Do customers need crypto wallets to pay?
No — customers can pay with local methods, which are automatically converted to stablecoins behind the scenes.

2. Which stablecoins are supported?
Currently, USDC is the primary stablecoin, ensuring reliable settlement.

3. Can TransFi Checkout work with existing e-commerce platforms?
Yes — it integrates easily with existing checkout and gateway systems.

4. How fast are settlements compared to traditional payments?
TransFi Checkout settles transactions instantly, while card payments may take days.

5. Is this solution scalable across markets?
Yes — it was designed for global e-commerce brands expanding into new markets.

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