In the fast-moving world of NFTs, seamless payments are critical. But for many users around the world, buying NFTs isn’t as easy as it sounds—especially when crypto is involved. One growing NFT marketplace learned this the hard way. While the platform was attracting artists and collectors globally, a significant portion of users were dropping off at the payment stage.
The problem? Many buyers didn’t have crypto. Some didn’t know how to get it. Others were stuck trying to navigate centralized exchanges or P2P marketplaces just to acquire USDC.
To solve this, the marketplace turned to TransFi. Within weeks, users across several countries could buy USDC directly through their local bank accounts—without leaving the NFT platform.
The Problem: Onboarding Users Without Crypto
The NFT platform was growing in popularity, especially among creators in Southeast Asia and Latin America. But conversion data revealed a clear friction point. New users who browsed collections and selected NFTs to purchase often dropped off when asked to connect a crypto wallet already funded with USDC.
Even when users were ready to pay, getting their hands on USDC wasn’t easy. Traditional crypto exchanges required lengthy KYC, didn’t support local currencies or banks, and often rejected cards from certain regions. For a platform trying to appeal to first-time Web3 users, this was a deal-breaker.
The team realized they needed to:
- Allow users to purchase USDC on the spot
- Support local payment methods like bank transfers
- Eliminate the need to use external exchanges
- Keep users inside the NFT marketplace experience
That’s where TransFi came in.
The TransFi Solution: Embedded On-Ramp with Local Bank Support
TransFi offered exactly what the NFT platform needed: a simple fiat-to-crypto API that could be embedded directly into the checkout experience.
Instead of asking users to pre-fund a wallet with USDC, the platform now allowed buyers to:
- Select an NFT
- Choose “Pay with Local Bank Transfer”
- Enter the amount in their local currency
- Complete KYC through TransFi’s flow
- Send money via bank transfer
- Receive USDC in their wallet instantly and complete the NFT purchase
All without leaving the platform.
TransFi handled compliance, payment rails, currency conversion, and USDC delivery—all behind the scenes.
Why the Marketplace Chose TransFi
After evaluating a few crypto on-ramp providers, the platform chose TransFi for several reasons:
- Support for local banks in key markets like India, Indonesia, Mexico, and Brazil
- Fast API integration that didn’t require months of dev time
- End-to-end flow management, including KYC and fraud checks
- Non-custodial delivery, meaning USDC went straight into the buyer’s wallet
- Global expansion roadmap, giving the team confidence in scaling into new regions
More importantly, the integration didn’t disrupt the existing user flow—it enhanced it.
The Results: Higher Conversions, Happier Users
After integrating TransFi, the NFT platform saw immediate improvements:
- A 2.4x increase in first-time NFT purchases, especially from mobile users
- Reduction in user drop-off during checkout
- Increased sales from non-crypto-native regions, especially in LATAM and Southeast Asia
- Positive user feedback from buyers who were finally able to purchase NFTs using their local currency and bank accounts
Artists also benefited. With more buyers able to easily access USDC, sales volumes increased and payouts became more predictable.
Why USDC Made Sense
The platform had originally considered accepting other payment options like credit cards or even native tokens, but USDC proved to be the ideal middle ground. It’s dollar-pegged, globally accepted, and provides predictable value for both buyers and sellers.
By integrating TransFi, the platform enabled access to USDC in a way that felt local, simple, and secure.
Looking Ahead: Scaling Access Across Regions
Following the success of the initial rollout, the NFT platform now plans to extend TransFi-powered bank transfers to more countries, as well as explore local mobile money options.
The long-term goal is simple: make buying NFTs as easy as buying something on any e-commerce site, whether or not the buyer knows anything about crypto.
With TransFi, they’ve taken a big step in that direction.
Also read: How a Regional Crypto Exchange Used TransFi to Expand Fiat On-Ramps Without Banking Licenses
Final Thoughts
For any NFT marketplace looking to onboard a global audience, stablecoin access is a major unlock. But doing it through centralized exchanges or manual instructions adds too much friction.
This case shows what’s possible when crypto infrastructure meets user-centric design. With TransFi, the NFT marketplace turned what used to be a multi-step process—getting verified, funding an exchange account, buying USDC, transferring to a wallet—into a single seamless flow.
The result? More users, more sales, and more creators getting paid.
If you're building in Web3 and looking to break down fiat barriers, TransFi might just be the most important API you haven't integrated yet.
FAQ
1. Can NFT buyers use local bank transfers to buy USDC through TransFi?
Yes. TransFi allows users to purchase USDC using local bank transfers in supported countries, making crypto onboarding much easier.
2. Does the NFT platform need to handle compliance or KYC?
No. TransFi handles KYC, AML, and regulatory requirements as part of the embedded flow.
3. How long does it take to receive USDC after payment?
In most cases, users receive USDC in their wallets within minutes of completing their local bank transfer.
4. What wallets are supported for receiving USDC?
TransFi supports popular non-custodial wallets, including MetaMask, WalletConnect, and others compatible with USDC.
5. Is it difficult for developers to integrate TransFi?
Not at all. TransFi provides a developer-friendly API that most teams can integrate in just a few days or even a single sprint.
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