Introduction
Uruguay is considered one of the most digitized countries in the world and increased use of technology in the market drives innovation. More than 50 percent of the population use online platforms to purchase products or services. The internet is altering Uruguayans’ consumption patterns, from the way people access information about product features to the way consumers interact with banks.
The government established several programs that have helped foster a growing e-commerce business environment, specifically, the Agency for Development of Electronic Government (AGESIC) in 2005. AGESIC is responsible for developing the government’s electronic commerce strategy, and promotes inclusion and technology adoption, knowledge management and communication. AGESIC develops five-year plans to guide the country’s digital transformation strategy. These plans include five priority areas and twelve main objectives, and each one is assigned to a government agency that is responsible for implementing them.
Legal and regulatory obligations in Uruguay
Uruguay is a signatory to the Declaration for the Future of the Internet. While no legal obstacles exist to foreign firms conducting e-commerce in Uruguay, the country’s express shipments law limits the amount of goods that can be purchased online tax free. Uruguayans are limited to three tax-exempt purchases of $200 or less per year. Purchases above this amount are subject to all applicable taxes and tariffs.
Consumer Behavior in Uruguay
Electronic banking usage is segmented by age, level of education, income, location of resident, and to a lesser extent, gender. Local advertisers say the internet, and especially social networks are effective channels to disseminate information about companies, brands, and institutions to promote products and services, but not necessarily to close business transactions. Two fundamental aspects of the evolution of e-commerce in Uruguay are logistics and security because without adequate control of these two aspects it would not be able to perform correctly.
The pandemic transformed e-commerce into a necessity and has accelerated its growth in Uruguay. To embrace e-commerce in Uruguay at its best, use Transfi for easy, convenient and quick financial solutions!
Cross-Border E-commerce in Uruguay
Uruguayans purchase over 90 percent of online products and services from China and the United States. Even when shipping costs are included, these imported products tend to cost approximately half of similar products in Uruguay. The government prohibits the importation of some articles: enamel, creams, shampoos, razors, toiletries, toys, alcoholic beverages, fragrances, tobacco, cigarettes, lubricants and greases, cell phones, and seeds, as well as goods requiring licensing. Amazon, Ali Express, and eBay are the three major platforms used by Uruguayan consumers when purchasing from abroad.
B2B E-commerce in Uruguay
There are no restrictions for business-to-business e-commerce, but given the relatively small industrial base in Uruguay, it is seldom used. Uruguay’s government publishes tenders online here.
Online Payments in Uruguay
While many Uruguayans are accustomed to shopping online, some still prefer to purchase in person, while others simply lack interest or digital skills. Currently, confidence in using personal credit cards for e-commerce has been steadily increasing and is no longer a weakness in Uruguay’s e-commerce ecosystem.
Local entrepreneurs have developed popular e-payment apps where consumers can pay utility bills and other services such as schools, cable TV, homeowners association fees, insurance, and others by scanning barcodes which debits the amount owed immediately from the consumer’s bank accounts. The development of a local online wallet and payment processing application, MercadoPago, is facilitating e-commerce sales. This platform allows local credit card payments in installments or for the full payment. Other locally developed payment applications are Pagos Web, CobrosYa and Paganza.
Across the globe, Transfi actively champions and supports responsible, innovative solutions to reach different corners in the economy and digitize the financial operations. In Uruguay too, the move to accelerate digital financial inclusion – bringing even the smallest of transactions into ease – has been one of the key areas of focus in Transfi’s work in the country.
What to look for while choosing digital payment solutions in Uruguay
Payment platforms pave the way by facilitating payments between buyers and sellers. But as a business, if you want to employ the services of a payment platform, you need to look for a few criteria before taking the plunge. Here are some things to look out for before shortlisting a payment platform:
- Reliability
When dealing with financial and monetary standards regularly, you need to consider a reliable payment platform with a reputable market standing. This way, whenever you or your customers transact online with your business, you know your business is in safe hands, and you won’t be tricked.
- Support currencies
As you expand your business to other countries, you must accept payments in different currencies. However, not every payment platform accepts payments in multiple currencies, which can often be a deal breaker. Every country’s payment platform provides various local and international currency options, allowing the local population to receive/send payments via their preferred mode.
- Payment options
A good, reliable payment platform offers plenty of opportunities for users to make payments via different payment methods. These might include payments via the following channels:
- Credit cards
- Debit cards
- Net banking
- Digital wallets
The list is not exhaustive; what’s important is that you need to have the facility for your customers to make payments without worrying about transaction safety.
- Market integration
The first sign of a successful business is expansion and market integration. As you develop your business and venture out into newer markets, you will always want a payment option that works well with the inherent local currency. The idea is to provide convenience to your customers to pay in the local currency.
- Security
The internet is full of fraudulent scamsters who leave no opportunity to hack into financial accounts and steal confidential information. A secure payment platform needs several layers of encryption that prevent hackers from stealing customer information. Plenty of payment platforms in the market provide secure transaction level security to businesses and customers alike.
- Pricing and other options
You need to consider the different pricing, transactional, and conversion fee applied to payments received via the payment platforms. As a business, you can even employ multiple payment platforms to choose the one that offers the best pricing and transactional fee when sending/receiving payments.
Look at no other solution when it comes to running your business smoothly on the side of finances - managing transactions, secure flow of money, customer support, it’s all covered with the cost effective solutions of Transfi.
Also read about: Popular Local Payment Methods and Solutions in Norway
The Best Way to Accept Global and Local Payments at one place
Transfi offers a full-service payment infrastructure that enables your business to accept payments from Uruguay and beyond. Our platform is designed for global payment processing, with a scalable solution that can grow as your business expands.
By choosing Transfi as your payment service provider, your business can take advantage of a range of benefits, including:
- A variety of payment methods, from debit and credit cards to digital wallets and local payment methods.
- Developer-friendly APIs for a custom website integration, to create the optimal checkout experience for your customers
- PCI DSS Level 1 compliance, ensuring that every transaction meets global security standards.
- Multi-factor authentication through the 3D Secure 2.0 (3DS2) system, providing protection against fraud.
- Customer insights and transaction reports, available through the user-friendly Pay Dashboard.
- Transparent pricing with a straightforward flat-fee per-transaction structure, enabling you to upgrade your payment platform with no hidden fees.
Click here to create your Transfi account now!
Conclusion
By understanding what each of the local and digital payment methods provide, you can identify the pros and cons of using each payment method whether it is for personal or business use. Based on the purpose of using, you can take advantage of the ones that fit your business and spendings best, as it will not only help you save time and efficiency but also help you avoid unnecessary hidden fees and charges. In this day and age of moving towards growth and digitization in Uruguay, Transfi brings the perfect blend of what one would need in their digital payment activities.
If you’re still unsure about which payment solution to use in Uruguay, the answer is definitely Transfi. You can use it anywhere digitally with ease and promptness.
Frequently asked questions (FAQs)
- What’s the status of local digital payments in Uruguay?
While many Uruguayans are accustomed to shopping online, some still prefer to purchase in person, while others simply lack interest or digital skills. Currently, confidence in using personal credit cards for e-commerce has been steadily increasing and is no longer a weakness in Uruguay’s e-commerce ecosystem.
- What's the safest way to accept payments in Uruguay?
The safest way to accept payments in Uruguay is through Transfi. We comply with the highest level of PCI DSS security standards through tech like tokenization, which hides transaction details in transit.
- How can my business accept digital payments from Uruguay?
Your business can easily accept payments from Uruguay with Transfi. We offer global payment processing for a wide range of payment methods popular in the region. When you work with Transfi, you can let your customers pay you the way they want, while knowing that your payment system is completely secure.
- What are the criterias to look out for payment platforms in Uruguay?
- Reliability
- Supported currencies
- Payment options
- Integration
- Security
- Pricing
- What is the scenario of Cross-Border E-commerce in Uruguay?
Uruguayans purchase over 90 percent of online products and services from China and the United States. Even when shipping costs are included, these imported products tend to cost approximately half of similar products in Uruguay.
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