Case Study: How a Web3 Wallet Doubled Activation Rates After Adding TransFi for Stablecoin Top-Ups

Getting people to download a Web3 wallet is one thing. Getting them to actually use it is a whole different challenge. For most wallets, the biggest drop-off happens right after sign-up—when users realize they need to go through multiple steps just to add stablecoins like USDC or USDT.

This is the story of how one Web3 wallet tackled that exact issue. Their activation rate was stuck. People were downloading the app, creating wallets, but leaving before they ever topped up with crypto. The team knew they had to make onboarding easier, especially for first-time users.

That’s when they integrated TransFi. The result? Their user activation rate doubled in just weeks.

The problem: wallets with no value

Before the integration, the wallet’s funnel looked like this: download app, create account, set up recovery phrase… and then get stuck at the “add funds” screen. Users had no way to buy stablecoins within the wallet itself. They were expected to already own crypto or know how to use exchanges—an unrealistic assumption for the new wave of retail users coming into Web3.

This friction wasn’t just inconvenient—it was killing growth. The team noticed that over 70% of new users never went past the initial setup. Wallets were being created but not used.

They needed to find a way to let users buy stablecoins directly inside the app, using familiar payment methods. Fast, simple, and compliant—without building a payment system from scratch.

The solution: plug in TransFi for top-ups

The team came across TransFi’s fiat-to-stablecoin API and realized it was a perfect match. Instead of sending users to an exchange, they could embed stablecoin top-ups right inside their wallet interface.

With TransFi, users could buy USDC or USDT using local payment methods—like UPI in India, mobile wallets in Kenya, or bank cards in Latin America. No external apps, no crypto knowledge required.

The integration didn’t take long. TransFi’s team provided all the documentation and dev support needed. The wallet team set up a native “Buy Stablecoins” flow, powered by TransFi’s API in the background. Users could select their region, enter payment details, and get their tokens directly deposited into their new wallet address.

What changed after launch

Once the feature went live, the team immediately saw a spike in user activation. The number of users topping up within the first 24 hours of creating a wallet nearly doubled.

New users didn’t have to leave the app or deal with exchanges. They could go from zero to holding USDC in a few taps. That completely changed how people interacted with the product. The wallet wasn’t just a place to store crypto anymore—it became the place where users first accessed it.

Support tickets about “how do I buy crypto?” dropped. The onboarding flow got smoother. And users were more likely to stick around and explore features like staking, swapping, or transferring crypto.

The impact on growth

Within the first month, activation rates had jumped by 2x. Even more importantly, overall engagement improved. The number of wallets holding a non-zero balance increased sharply, and so did the number of daily active users.

The wallet also saw a shift in user demographics. Thanks to TransFi’s support for local payment methods in multiple regions, more users from emerging markets were able to onboard. This opened up a completely new user base the product hadn’t been able to serve before.

From a business perspective, the integration gave them a clear competitive edge. Other wallets still required users to go through external steps to fund their accounts. This one didn’t. That difference was starting to show up in user retention and growth metrics.

Key takeaways for other Web3 teams

If you're building a wallet—or any consumer-facing crypto app—there’s a lesson here: don’t assume your users already have crypto. Most people don’t. And asking them to figure it out on their own will cost you more users than you think.

What this team did right was make it effortless to go from fiat to stablecoin, right inside their product. No extra apps, no hidden steps. Just a clean, intuitive way to get started.

TransFi helped them do that without needing to partner with banks, build payment rails, or handle compliance on their own. The API took care of everything behind the scenes—KYC, local currency support, transaction monitoring—so the team could focus on building a great product.

Also read: Stablecoin Payments in Finland: Enabling Tech Workers with On-Chain Remittances

Final thoughts

Doubling activation rates doesn’t happen by accident. It takes removing friction at the most critical points in the user journey—and for Web3 wallets, funding the account is that critical point.

By adding TransFi for stablecoin top-ups, this wallet turned a major growth bottleneck into a competitive advantage. More users onboarded. More users stayed. And the app became a true starting point for Web3, not just a place to store coins.

For other Web3 products looking to improve onboarding, boost conversion rates, or unlock access in new markets, this case study makes it clear: a simple top-up flow can change everything—and TransFi makes that easy to build.

FAQ

1. What is TransFi and how does it help Web3 wallets?
TransFi is a fiat-to-crypto on-ramp platform that allows Web3 wallets and dApps to offer users the ability to buy stablecoins like USDC or USDT using local payment methods. It simplifies onboarding by letting users top up their wallets directly without leaving the app.

2. How does integrating TransFi improve wallet activation rates?
By enabling users to buy stablecoins within the wallet app using familiar payment methods, TransFi removes the friction of needing to already own crypto or use external exchanges. This leads to higher activation rates and better user retention.

3. Which payment methods are supported by TransFi for top-ups?
TransFi supports a wide range of local payment options, including bank transfers, credit/debit cards, mobile wallets, and regional systems like UPI (India), PIX (Brazil), and M-Pesa (Kenya), depending on the user's country.

4. Is the integration process with TransFi time-consuming or complex?
No. The Web3 wallet in this case study integrated TransFi’s API in just one sprint. The process is straightforward, with full developer support and compliance features built-in, including KYC and AML.

5. Can TransFi be used in multiple countries for global wallet users?
Yes. TransFi is designed to work across various emerging and developed markets. It enables fiat-to-stablecoin access in multiple countries, making it ideal for globally distributed wallet user bases.

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