Case Study: TransFi Integration Boosted In-Game Asset Sales in Stablecoins for a Web3 Game

Web3 gaming has opened up entirely new models for monetization. But with opportunity comes complexity—especially when it comes to payments. One rising Web3 game studio discovered this firsthand. They had built a beautifully immersive play-to-own experience, complete with tradable in-game assets, NFTs, and a thriving community.

But something wasn’t clicking.

Despite strong engagement and active players, in-game purchases weren’t scaling. Their marketplace showed plenty of interest—just not enough actual transactions. Many players simply didn’t have the USDC required to buy skins, weapons, or land. Others gave up trying to figure out how to move funds from exchanges into a wallet.

That changed after the game integrated TransFi.

The Challenge: Players Without Crypto = Lost Revenue

The game had a built-in store where users could buy tokenized in-game items. Everything was priced in USDC to keep things stable and predictable. But most players were not seasoned crypto users.

They didn’t have USDC.

They didn’t want to go through centralized exchanges.

And they definitely didn’t want to leave the game just to buy tokens elsewhere.

That created a major drop-off in the user journey—from intent to purchase. The studio needed a way for players to buy USDC directly inside the game, using familiar local payment methods like bank transfers, UPI, or e-wallets.

That’s where TransFi came in.

The Solution: Embedded Fiat-to-Stablecoin On-Ramp with TransFi

By integrating TransFi’s fiat-to-crypto API, the studio gave players a simple option: top up USDC directly from inside the game.

Players could now:

Select an item to purchas
Choose “Buy USDC with local payment”
Complete quick KYC (if required)
Pay with local methods—like bank transfer or mobile money
Instantly receive USDC in their connected wallet
Complete the purchase on the spot

No more jumping to exchanges. No more asking for MetaMask tutorials. Just one smooth in-game experience powered by TransFi.

Integration Highlights

Plug-and-play API setup with minimal dev time
No need for the game to handle custody or compliance
Local fiat support in key markets like India, Brazil, Vietnam, and Indonesia
Direct delivery of USDC to the player’s wallet
KYC handled via TransFi’s hosted flow

The game team focused on design and UX. TransFi handled everything else under the hood.

The Results: More Players Buying, More Revenue Earned

Within the first few weeks of going live with TransFi, the game saw a significant shift:

A 3.1x increase in successful in-game purchases
Higher conversion from first-time users to paying players
More player activity in previously low-activity regions
Smoother onboarding for mobile players unfamiliar with crypto

Stablecoins made purchases more consistent. TransFi made stablecoins more accessible.

By keeping players inside the game and offering familiar payment methods, the studio removed the biggest friction in its monetization funnel.

Why USDC Was the Right Fit

The studio chose USDC for one simple reason—it’s stable, trusted, and easy to integrate. Unlike volatile tokens, it didn’t confuse or scare off new users. With TransFi, the game could support USDC purchases in multiple regions without needing local banking partners or regulatory licenses.

Stablecoin pricing + local fiat access = a win for both players and the game economy.

Expanding to NFTs and Marketplace Sales

With the success of basic in-game item sales, the studio is now rolling out TransFi integration to its NFT marketplace. Players will soon be able to purchase rare characters, weapons, or digital land directly using local currency converted to USDC in real time.

This creates a more open and inclusive game economy—no matter where a player is located or how much crypto knowledge they have.

Also read: Libya’s Payment Rails & How They Work – Challenges in Banking, Mobile Money & Card Payments

Final Thoughts

Payments shouldn’t get in the way of great gameplay. For Web3 games, that means bridging the gap between fiat and crypto. With TransFi, this game studio did just that—and saw real results in both revenue and retention.

For any Web3 game looking to boost monetization without sacrificing UX, TransFi is proving to be more than just an on-ramp—it’s a growth lever.

FAQ

1. How does TransFi help Web3 games increase in-game purchases?
TransFi lets players buy stablecoins like USDC using local payment methods—directly inside the game—reducing drop-offs and making purchases easier.

2. Do players need to leave the game to buy crypto?
No. With TransFi’s embedded flow, users can purchase stablecoins within the game using bank transfers, e-wallets, or cards.

3. What currencies does TransFi support?
TransFi supports fiat-to-stablecoin conversion in key markets including India, Brazil, Vietnam, Mexico, Indonesia, and more.

4. Is TransFi secure and compliant?
Yes. TransFi handles KYC, compliance, and fund flow securely. Games don’t need to manage any regulatory or custody risk.

5. Can this be used for NFT marketplaces too?
Absolutely. Many platforms use TransFi to let users buy USDC or USDT for purchasing NFTs and other digital assets.

Table of Contents

Suggested Article

Explore our products

Payouts

Make global payments at the speed of a click

Collections

Accept payments, remove borders.

Ramp

Unlock Seamless Digital Currency Transactions Anywhere

Effortless Cross-Border Payment Collections

As the world becomes more interconnected and businesses engage in global trade, the seamless collection of payments from across the globe is increasingly important. Whether you're an eCommerce merchant, a freelancer, or a global enterprise, TransFi’s Collections make collecting payments from customers and partners worldwide not only easy but also secure and efficient. TransFi eliminates unnecessary delays and currency exchange complexities, ensuring your funds are always readily accessible. Our Collections product provides a fully compliant, scalable payment infrastructure with support for over 50 currencies, offering instant settlements in stablecoins or other fiat and digital currencies.

By using TransFi’s Collections, businesses can provide their customers with easy-to-use and familiar local payment options. Our Collections product not only automates business payments but also streamlines global transactions, ensuring the utmost efficiency and reliability for businesses worldwide.

Global Payment Collection, Simplified

Due to differences in regulations, methods of payment, and currency exchange rates, international payments can be difficult to manage. TransFi Collections overcomes these barriers by providing a single platform for companies that allows for multiple methods of payment, such as bank transfers, e-wallets, and stablecoin settlements. This enhances operational efficiency and reduces manual work by allowing businesses to track, manage and reconcile payments through a single dashboard.

TransFi allows businesses to automatically generate and manage invoices, attach supporting documents, and issue reminders to customers to foster effective collections. This proactive approach reduces payment disputes and delays, all while improving cashflow and financial management.

Seamless Payment Collection Experience for Businesses and Customers

TransFi Collections is designed to give businesses an efficient and smooth payment solution with the assurance of a secure and frictionless customer experience. Through our platform, businesses can accept payments in local currencies and convert automatically to stablecoins or fiat, making the hassles of currency exchange a thing of the past. With rapid and trusted settlement, businesses do not have to wait for slow international banking processing times anymore, gaining quicker access to funds. Our APIs can also be incorporated directly within the platforms of businesses, minimizing manual intervention and facilitating payment processing. TransFi Collections also provides real-time insight into transactions using different analytics and reporting tools, empowering businesses with key insights. No matter your requirement, be it managing recurring payments, processing single invoices, or dealing with bulk collections, our solution automates payment workflows to reduce administrative efforts and maximize efficiency. By simplifying the payment processes for both companies and their clients, TransFi Collections optimizes financial operations so that firms can concentrate on development and customer satisfaction without worrying about delays in settlement or complicated integrations.

Benefits of Partnering with TransFi for Cross- Border Payment Collections

Collaborating with TransFi for cross-border payment collections guarantees an efficient and seamless process for companies across the world. With borderless payment collection, companies can receive payments anywhere in the world without having to go through different banking networks or paying high conversion charges. TransFi Collections allows companies to collect money from foreign customers through local payment channels, thus providing greater reach and conversion rates. Real-time settlements remove the delays of traditional banking and allow payments to be made in stablecoins or fiat instantly, providing continuous cash flow. Automated invoice processing streamlines payment processes, saving manual labor and boosting efficiency by creating invoices, adding required documents, and sending timely reminders. Scalable API integration enables businesses to seamlessly integrate TransFi Collections into their current platforms, making global payment collection scalable and efficient. Advanced security and compliance provide the assurance that all transactions are encrypted, secure, and regulated to the highest standards. TransFi Collections is not merely a payment gateway but a full suite of solutions empowering businesses with scalable, compliant, and efficient payment collection services. Whether you collect payments from suppliers, freelancers, or international customers, our platform provides timely, cost-saving, and secure transactions. Step into a digital future of payments with TransFi and feel the force of borderless, seamless collections.

Empower Your Business with TransFi Payment Collections

TransFi Collections is not only a payment gateway but a complete solution that empowers businesses operating across borders with secure, cost-effective, compliant, as well as scalable payment collection tools. From payment collections for goods and services to e-commerce transactions, TransFi Collections provides effortless, secure, and instantaneous settlements.

With TransFi, businesses can experience the future of digital payments and the power of borderless and hassle-free collections. Our user-friendly dashboard facilitates seamless transactions and allows businesses to collect payments against goods and services, experiencing transaction speeds in seconds. Freelancers and influencers can also benefit from real-time transactions, enhancing the efficiency of their global payment collections. Using our secure and scalable stack, e-commerce businesses can achieve 90%+ conversion rates, 99%+ uptime, and low latency, ensuring enterprise-level performance.

Integrate TransFi Collections with your business and experience secure, seamless, and scalable payments that are not only efficient and reliable but also globally compliant.