Popular Local Payment Methods and Solutions in Bulgaria

10 Min

June 27, 2025

With Bulgaria increasingly digitising its economy and finding deeper integration within the European and global economy, the development of its payment infrastructure has become key for e-commerce, cross-border trade, and fintech innovative in the country. Whether you are a business looking to expand into Eastern Europe or a Bulgarian merchant taking your business online, knowing the popular local payment methods in Bulgaria is very important.

This blog takes a deep dive into the Bulgarian payment solutions scene, providing insight into the digital payment methods popular in Bulgaria, local preferences, best providers, and how businesses can harness the power of these local payment solutions to ensure secure payments and an optimized customer journey.

Living in Bulgaria? So What About Online Payments?

Bulgaria’s digital economy is developing into one of the most advanced in the EU. Bulgaria With internet penetration reaching 78%, increasing prevalence of smartphones, and higher user trust in digital solutions, momentum around online payments continues to grow in Bulgaria. The ecommerce payments market is estimated to be expanding by more than 10% per year through 2023, with young adults and the transformation to mobile-first becoming the key drivers.

But the world of payments is fragmented, meaning companies have to provide multiple payment options to suit different user desires.

Top Bulgarian Payment Methods

Here, we highlight the most popular payment providers in Bulgaria and the ways they can be used for both in-person and online payments.

a. Card Payments in Bulgaria

Use of credit and debit cards has steadily increased, particularly for online sales. The market is dominated by Visa and Mastercard. Bulgarian customers of retailers are frequently able to use their cards with mobile wallets for faster checkouts.

Tip: Card payments are frequently used for recurring payments – think subscriptions – essential for businesses providing SaaS and services.

b. Mobile Wallets in Bulgaria

The growth of mobile wallets in Bulgaria is indicative of a broader trend in Europe. Apple Pay, Google Pay, and local banking apps (such as Bulbank Mobile, Raiffeisen Smart Mobile) are widely accepted for contactless in-store and app-based payments.

c. Bank Transfers

Remains a go-to for high-ticket items and B2B payments. By adhering to the SEPA system, you can transfer euros to anyone in the EU quickly and securely — an ideal solution if you need to send euros to or receive euros from Bulgaria.

d. Cash on Delivery (CoD)

Ironically, in rural/semi-urban, less digitally literate areas, CoD is still in active use. But its percentage in Bulgaria's e-commerce payments is dropping.

Bulgaria Online Payments Trends to Look for

In Bulgaria, some developing online payment trends are changing how people pay and what merchants need to do.

Buy Now Pay Later (BNPL): BNPL options are being offered by fintech startups, for the most part, to the younger online shoppers.

QR Code Payments: A contactless and COVID-spurred trend starting to influence retail and cafes.

Multi-currency wallets: With more remote work and travel, citizens are using apps that facilitate cross-currency conversions.

Challenges with Local Payment Integration

Many foreign merchants struggle with:

  • Compliance with EU and Bulgarian regulations.
  • Bulgaria's local payment methods and e-wallets.
  • Combating fraud and ensuring secure payment systems for Bulgarian businesses.

So, selecting the best payment gateway is very important.

How to Accept Online Payments in Bulgaria (The Easy Way)

First off, if you need to know how to accept online payments in Bulgaria, particularly if you are a global or cross-border business, here are some things to prioritize:

  • Service local cards and wallets (e.g., Visa, MasterCard, Google Pay)
  • Works with SEPA for EU-enabled bank transfers
  • Protection Against Fraud & PCI DSS Compliance
  • Fast settlements and real-time reporting
  • Support for mobile payment applications is available in Bulgaria

TransFi Is the Best Payment Solution for Bulgaria – Here's Why

Created for companies that are ready to grow, TransFi makes global payments simpler and delivers payment solutions to Bulgaria without the integration headache.

TransFi Payment Gateway benefits for Bulgaria are:

  • Local payment methods in Bulgaria, such as card payments, SEPA transfers, and mobile wallets accepted.
  • Facilitates cross-border payments to Europe, Asia, and North America.
  • Provides real-time transaction tracking, FX conversion, and multi-currency settlements.
  • Guarantees 100% EU fintech regulation compliance.
  • Extremely flexible e-commerce store and mobile app APIs.

Whether you’re a global business looking to expand in Bulgaria or just a seller locally, TransFi makes it easier and faster to accept payments.

The Future of Digital Financial Instruments in Bulgaria

With Bulgaria opening to fintech innovation, collaborations between financial institutions (banks), startups, and global payment enablers will represent the future. As for open banking features, tokenized payments, and AI-driven fraud detection, we can expect more to follow soon.

To stay ahead, merchants must:

  • Provide multiple trusted digital payment options for Bulgarian shoppers
  • Choose scalable platforms like TransFi
  • Keep their payment flow fresh in order to meet Bulgarian online payment tendencies
Also read: Popular Local Payment Methods and Solutions in Botswana 

Conclusion

The payments world in Bulgaria is an interesting crossroads of old and new. Whether it’s mobile wallets in Bulgaria or the emergence of e-commerce payments, merchants want adaptable and forward-looking payment systems.

By having a strong solution such as TransFi, companies can connect the most sought-after payment providers in Bulgaria, cater their services to the taste of local Bulgarians and customers worldwide, and handle cross-border payments – all within a single portal.

FAQs

Which are the most common local payment solutions in Bulgaria?

Visa and Mastercard credit cards, mobile wallets (Google Pay, Apple Pay), and SEPA bank transfers are the most common.

Do they use mobile payment apps for online shopping in Bulgaria?

Yeah, the mobile applications such as Bulbank, Raiffeisen, and the digital wallets are also a really common method to pay in retail and online stores.

How can international companies receive payments in Bulgaria?

It’s through a global payment platform such as TransFi, which supports local cards, SEPA, mobile wallets, and cross-border settlements.

Is cash on delivery popular in Bulgaria?

Although it is still present in some rural belts, its use is declining rapidly because people trust digital payments.

Are there any reliable payment solutions for businesses in Bulgaria?

Yes. TransFi is a PCI-DSS Compliment and fully secure payment infrastructure for everyone in Bulgaria and abroad.

TransFi Team

Unlocking the Future of Finance

Seamlessly process payments with Payouts.
Payouts

Make global payments at the speed of a click

Effortlessly collect payments with just a few clicks using Collections.
Collections

Accept payments, remove borders.

Buy and sell digital assets effortlessly with TransFi Ramp services.
Ramp

Unlock Seamless Digital Currency Transactions Anywhere

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.