Estudo de caso: PSP regional usa a API de marca branca TransFi para permitir conversões de local para criptografia

9 Min

agosto 23, 2025

For regional payment service providers (PSPs), staying competitive means offering merchants and users access to crypto payment rails without rebuilding infrastructure from scratch. But enabling local-to-crypto conversions is complex: it requires compliance, liquidity, and seamless settlement layers.

This case study shows how a regional PSP integrated TransFi’s white-label API to provide instant local-to-crypto conversions, enabling new revenue streams and cross-border payment capabilities.

The Challenge: Meeting Customer Demand for Crypto Payments

The PSP faced growing demand from merchants and users for:

  • Fiat-to-Crypto Conversions – Local customers wanted to buy stablecoins directly with bank transfers.
  • Crypto Payment Options – Merchants requested support for stablecoin payments alongside traditional rails.
  • Cross-Border Transactions – Businesses needed faster, cheaper settlement than card networks allowed.
  • White-Label Capability – The PSP wanted to brand the experience while outsourcing complex crypto infrastructure.

Without the right partner, building this infrastructure in-house would have been slow and resource-intensive.

Why the PSP Chose TransFi

The PSP selected TransFi’s white-label solution to integrate local-to-crypto payment capabilities. Key reasons included:

  • White-Label Crypto On-Ramp – The PSP could brand the solution while leveraging TransFi’s backend.
  • Stablecoin On-Ramp API – Direct access to USDC and other stablecoins for instant settlement.
  • Local Payment Support – Customers could use bank transfers and local rails for fiat-to-crypto conversions.
  • Cross-Border Crypto Payments – Enabled cheaper, faster settlements across regions.
  • Seamless Integration – Plug-and-play TransFi API reduced time to market.

How the Integration Works

The PSP embedded TransFi’s white-label API into its existing platform:

  1. Customer Initiates Conversion – End-users or merchants select fiat-to-crypto conversion.
  2. Local Payment Processing – Customers pay using bank transfers or local payment methods.
  3. TransFi API Handles Conversion – Fiat is instantly converted into stablecoins (e.g., USDC).
  4. Branded PSP Experience – The PSP’s customers experience a seamless, white-labelled interface.
  5. Cross-Border Settlements – Merchants can now accept crypto payments globally.

This integration turned the PSP into a full-service crypto-enabled payment provider overnight.

The Results

Within six months of launch, the PSP saw:

  • 25% Increase in Merchant Acquisition – Attracted new merchants seeking crypto acceptance.
  • 40% Faster Cross-Border Settlements – Stablecoins reduced reliance on legacy rails.
  • Higher End-User Engagement – Customers used local-to-crypto conversions as a gateway to digital assets.
  • New Revenue Streams – Transaction fees on fiat-to-crypto conversions boosted PSP profitability.
  • Stronger Market Positioning – The PSP became one of the first in its region to offer crypto payment infrastructure.

The PSP’s CEO stated:

“With TransFi’s API, we added crypto rails without heavy development or regulatory complexity. It gave us an edge in a competitive market.”

Why This Matters for PSPs

This case shows how regional PSPs can expand quickly by white-labelling TransFi:

  • Offer Crypto Payments to Merchants without building infrastructure in-house.
  • Enable Local-to-Crypto Conversions to serve both retail and business users.
  • Expand Cross-Border Payment Capabilities with stablecoin settlement.
  • Differentiate in Competitive Markets by being early to add crypto rails.
  • Leverage APIs for Fast Deployment instead of multi-year internal builds.
Also read: Uganda’s Payment Rails & How They Work – Mobile Money, EFT Systems & Instant Transfers

Conclusão

By integrating TransFi’s white-label API, this regional PSP successfully transformed into a crypto-enabled payment provider, unlocking local-to-crypto conversions, cross-border payments, and new revenue streams.

For PSPs, the future of payments is embedded, borderless, and crypto-ready.

FAQs

1. Can PSPs brand the TransFi integration as their own?
Yes — the white-label API lets PSPs deliver a fully branded experience.

2. What types of crypto are supported?
Primarily stablecoins like USDC, ideal for payments and settlement.

3. Does this work across multiple regions?
Yes — TransFi supports local-to-crypto conversions across emerging and developed markets.

4. How quickly can a PSP integrate TransFi’s API?
Most partners go live in a few weeks, thanks to simple API integration.

5. Is this solution compliant for PSPs?
Yes — TransFi handles regulatory and infrastructure complexity, so PSPs can focus on customer experience.

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