Payment Service Providers (PSPs) are under growing pressure to innovate. As merchants demand faster settlement, cheaper cross-border transfers, and alternative payment options, PSPs that can’t deliver risk losing clients to more agile competitors.
One leading PSP saw this shift early. By white-labelling TransFi’s crypto on-ramp infrastructure, it was able to instantly offer USDC and USDT payment capabilities to its entire merchant base — without building blockchain rails from scratch.
The result: new revenue streams, stronger merchant retention, and faster global payouts.
The Challenge: Merchants Wanted Stablecoin Payments
This PSP’s merchants spanned e-commerce, SaaS, travel, and cross-border services. Increasingly, they were asking for:
- Stablecoin acceptance to reach global customers who preferred crypto over cards.
- Instant settlement instead of 2–5 day bank delays.
- Lower cross-border fees for high-volume international transactions.
The PSP’s in-house team faced two roadblocks:
- Infrastructure Gap – No blockchain payment rails in place.
- Compliance Burden – Global crypto regulations would require significant legal and operational investment.
Without a fast solution, the PSP risked losing high-value merchants to competitors already offering crypto payments.
Why the PSP Chose TransFi’s White-Label Solution
After assessing multiple providers, the PSP partnered with TransFi because:
- White-Label Capability – Complete branding control, so the PSP could present it as its own crypto product.
- Global Payment Coverage – Local rails in 60+ countries for fiat-to-stablecoin and stablecoin-to-fiat conversions.
- Instant Merchant Payouts – Settle transactions within minutes.
- Turnkey Compliance – Licensed and regulated infrastructure covering multiple jurisdictions.
- Simple API Integration – Deploy in weeks, not months.
How the Integration Works
Once integrated, the PSP’s merchants gained a seamless checkout and settlement flow:
- Customer Pays in USDC, USDT, or via local fiat methods.
- TransFi Converts payments between fiat and stablecoins instantly.
- Merchant Wallet Credited in preferred currency — stablecoin or local fiat.
- PSP Dashboard shows all transactions under the PSP’s brand.
From the merchant’s perspective, it’s just another payment method — but under the hood, TransFi’s blockchain infrastructure powers it all.
The Results – New Revenue, Happier Merchants
Within 90 days of launch:
- 1,200+ Merchants Enabled for crypto payments.
- $18M in New Payment Volume in the first quarter.
- 35% Faster Settlement for cross-border transactions.
- Retention Boost as merchants adopted new payment capabilities instead of seeking outside providers.
A PSP executive commented:
“White-labelling TransFi gave us a future-proof product in weeks. Our merchants think we built the crypto rails ourselves — and that’s exactly how we want it.”
Why White-Label Crypto On-Ramps Make Sense for PSPs
By white-labelling TransFi, PSPs get the speed of integration and compliance assurance they need, while keeping their brand front-and-center. Benefits include:
- Faster Time to Market – Launch crypto services in weeks.
- No Heavy Lifting – Skip blockchain development and licensing headaches.
- Merchant Stickiness – Keep clients in your ecosystem.
- Scalable Infrastructure – Support global expansion without major upgrades.
Conclusion
In a payments market moving toward digital assets, PSPs that can’t offer stablecoin and crypto payment options risk losing relevance. This case shows how white-labelling TransFi’s on-ramp allowed a PSP to transform merchant capabilities, capture new revenue, and strengthen market position — all without disrupting existing operations.
FAQs
1. Which stablecoins can merchants accept through a PSP’s white-labelled TransFi integration?
USDC, USDT, and other supported digital assets.
2. Can merchants settle in local fiat instead of stablecoins?
Yes — TransFi supports both fiat payouts and stablecoin settlements.
3. How long does integration take?
Most PSPs can deploy within 2–4 weeks.
4. Is the PSP responsible for compliance?
No — TransFi provides the licensed infrastructure, reducing compliance overhead.
5. What merchant types benefit most?
Any business with cross-border customers — e-commerce, travel, SaaS, marketplaces, and more.
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